Aurora Cannabis Forms One-of-a-Kind Partnership With UFC to Develop Products for Professional Athletes
Edmonton-based Aurora Cannabis has partnered with the UFC for a clinical research project that could soon provide professional fighters with hemp-derived products specifically tailored for them and their medical needs.
The two organizations announced their partnership in Edmonton on Friday ahead of Saturday’s match between Olivier Aubin-Mercier and Arman Tsarukyan at Rogers Place. The partnership is the first of its kind between a professional sports organization and a cannabis company, with Ultimate Fighting Championship president Dana White calling it “the future” of athlete medical care.
“We believe in the science, we believe that this is the future of athlete health and safety,” White told reporters Friday. The research will take place over the span of eight years, and will involve a large number of mixed martial arts athletes under the UFC banner.
Jason Dyck, the chair of Aurora’s Global Scientific Research Committee, said the study will focus on typical ailments that plague UFC fighters, from pain and inflammation to sleep problems and anxiety, and how hemp-derived CBD (a non-intoxicating compound derived from the cannabis plant) can help treat these issues.
White said over 50 per cent of UFC athletes polled disclosed they already use CBD products for issues like pain and inflammation. He said he used CBD oil on his arm after shoulder surgery six months ago.
“It’s what the pros and the experts are using,” White said. The benefit of the research, he added, is that it will help athletes explore ways to get off certain types of medication they could be using, from sleeping pills to harsher opioids.
Several athletes have already indicated their interest to take part in the research, Dyck said. Ideally, he said he hopes to have all 580 UFC athletes on board, many of whom already use CBD and are curious about its benefits, but want the cleanest product possible.
Terry Booth, Aurora’s CEO, said the end goal of his company’s partnership with the UFC is the eventual development of a CBD treatment line that is certified for use by athletes, but could also be beneficial for the average person dealing with pain or anxiety. UFC athletes make great test patients, he added, because of their athleticism and consistency.
“Having the athletes volunteer for this study, if you think about it, what better type of person could you have?” Booth said. “They’re in top-notch shape, they fight, they train, and they recover.”
full story at https://www.thestar.com/edmonton/2019/07/26/aurora-cannabis-forms-one-of-a-kind-partnership-with-ufc-to-develop-products-for-professional-athletes.html?fbclid=IwAR061VEj0iWwSJDYZv49ZwkU6cm0IrllrdCKeDUskWT5yvrm2w_4kPqdOts
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